On-page SEO or On-site SEO is apart of Search Engine Optimization for optimizing websites and its content for search engines and users. On-page ranking factors can really affect your page’s ranking, and it can take the rank upside down if optimized properly. Some on-page factors that are quite important for search engine rankings are: optimizing URLs title tags, internal links, content, etc. These SEO practices can improve websites ranking drastically.
Driving organic traffic requires to optimizing various factors that search engines consider important such as on-site, off-site and technical SEO. Over time, it is observed that people are now doing on-page practices along with off-page SEO. However, people used to consider off-page factors only in previous times, such as backlinks building and other elements.
Smart SEO practitioners understand the concept of off and on-page optimization. It is a fact that on-page SEO needs to be prioritized. Also, having proper knowledge of on-page SEO is important to ensure that your page’s ranking is improving. The basic thinking is, on-page SEO is just putting keywords here and there. It is not like this; yes, we need to put keywords properly, and the placement of keywords matters, but on-page SEO is more than that.
It is quite easy, and you can control and optimize or writing content as per your requirements. The best part is you don’t need to have any technical knowledge of on-page SEO. So, here we will discuss all important aspects of on-page SEO, such as what is On-page SEO? Why is on-page SEO important? And, many others…
Table of Contents
- What is on-page SEO?
- Why is On-page SEO important?
- Guide for On-Page SEO
- A web page must
What is on-page SEO?
On-page SEO is improving and optimizing web pages to rank up your page. On-page SEO involves various things, and it is not just writing high-quality, valuable content. It involves optimizing headlines such as HTML tags (title, meta, and header) and images alt tags.
It also helps in improving the website’s authoritativeness and trustworthiness. On-page SEO can be said to be the best way to fetch organic traffic and ultimately improve your website’s ranking in the first search results of Google.
Why is on-page SEO important?
Usually, people focus more on off-page SEO factors, but on-page SEO is as crucial as off-page, or we can say it is more important. The old tactics of on-page SEO still work to bring out the best results. Google is smart, and we have to design our content to follow all guidelines, which will help drive traffic and build the authority of the website.
It helps the search engine understand the website’s content and helps identify whether the content is relevant to the user. Google has designed its algorithm to focus on various factors before showing the result, factors like relevance and semantics in search engine result pages (SERPs).
Therefore, we need to design and optimize your content. so that Google can understand and fetch it quickly. This will help Google to search quickly and show our pages on top.
The on-page development is important to ensure that your website is visible to users on your web pages (i.e., text, images, video, or audio). You need to keep everything updated to search engines (i.eHTML tags, structured data, are well-optimized according to the latest best practices.
Guide for On-Page SEO
The basic SEO involves determining whether your content is relevant or not based on the user’s query. Google looks for the keywords searched by the user and matches them with your content. Whatever the user enters in the search panel of Google, it gets broken into keywords.
Google looks for the most relevant search result; for example, if your page has information about shoes and you don’t mention the toe type, Google will look for the same information on other pages and show that to the user. It is basically what Google finds relevant will be shown to the user.
Without relevancy, it is quite hard to rank up your page and increase organic traffic. This doesn’t mean that keyword is the king; it is undoubtedly important, but strategically and not stuffing keywords bluntly is essential.
For example, when you search for a competitive keyword such as ‘Types of the toe,’ you will notice the top search result will have the exact keyword in their title.
So, it would be best if you worked on various things to optimize content, such as:
- User experience
- Bounce Rate
- Dwell Time
- Search Intent
- Page loading speed
All these factors need to be optimized to bring your content searches.
2. SEO Optimization of content
To improve your website’s authority, we need to do keyword optimization of every page of your website. Now we know that on-page SEO matters a lot, so we need to optimize content. Now, we need to work and understand how to use keywords?
To target the audience, you need to use the target keywords within the first 1000 words of the content. It is an old tactic but still works perfectly and can make a difference in the ranking of your content. The first thing is to use the main keyword in your article’s first 100-150 words. If the target keyword is ‘on-page SEO,’ then it should be in the content’s first 100 to 150 words.
Title tags are also important and play an important role in optimizing the content. H1 tag is like a mini title tag. As per Google, using the H1 tag helps understand the structure of the page, which directly affects the page’s ranking.
Most platforms like WordPress and others automatically add the H1 tag in the title of your post that will help in structuring the content. But this is not always the case, and it is needed that you check your site’s code and ensure that title is wrapped in an H1. Also, make sure that your keyword is inside of that H1 tag.
H2 tag, including the target keyword in one of the subheadings, is quite important. Put the keyword in the subheading and then wrap the subheading into the H2 tag. It will not make your page rocket and take ranking up, but it can do something.
Keyword frequency is also an important factor that needs to be kept in mind. So, keyword frequency means how many times your keyword appears in your content.
Google says using the same keyword multiple times won’t help. But, SEO pros say that it works. It is observed that if a page mentions the keyword ten or more than ten times, Google is more likely to fetch answers from that page’s topic.
But, you need to be clear that it is not all about the stuffing of keywords. It is not like stuffing keywords 10-15 times in content rigorously. You need to put keywords strategically where they make sense. Mentioning your target keyword a few times will confirm Google about the information given on the page.
Using outbound links:
You must link other related pages, which will help Google figure out your page’s topic. Using external links is one of the best ways of doing this. Also, it simply shows that the page is a hub of quality info, which can be helpful for the user. It is a proven fact, and it also helps build the authority of your web page; it is always better to provide as much information as possible.
Optimize URLs for SEO:
We usually forget about the URL of our page; we can say it is one of the most underrated parts of your on-page SEO. URLs in the mobile and desktop SERPs are now above the title tag. So, there are simple things that you can follow while forming the URL of your page:
- Make your URLs short
- Include a keyword in every URL
These are two things that you need to follow to make an SEO-friendly URL that will surely help in improving traffic.
3. Optimize Title and Description Tags
This section will involve learning of optimization of title and meta descriptions for Search Engine Optimization. It is a known fact that title tags still help a lot in improving the rankings. So, they need to be optimized.
Therefore, it would be better to learn how to write a description and title tag, which can drive traffic to your page. The same goes with description; it needs to be designed to easily be understood by Google and ultimately helping searchers to figure out which result to click on.
The title tag is one of the most critical on-page SEO factors that need to be considered first. You need to understand that title tags and description gives an overall view of the page to users. It would be better to put the keyword at the beginning of the title tag; the more weight it has with search engines, the more chance you have to get a better ranking. Now, another thing is that placing keywords, in the beginning is not always necessary.
It is always better to use modifiers such as “best,” “guide,” “checklist,” “fast,” and “review”; it can surely help improve ranking when used with long-tail versions of your target keyword.
Using Meta Description: Using keyword-rich meta descriptions will help Google know about the keywords. This will also help searchers understand the content and are more likely to click on the link to see your page.
It is better to write your meta description, and it is because a good meta description helps your content stand out. Include your target keyword in the meta and also in the description.
Before publishing the content, you need to ensure that keywords and other things are correctly used on your page. This is one of the most important steps; writing SEO quality content is more important than anything. You need to provide quality content to your audience while including keywords smartly that will help in driving traffic to your page.
To rank your content, it needs to be:
- Super valuable
- Optimized for search intent
Writing unique content is essential; you need to provide something different from others and have more value. It would be best if you had a new strategy to improve the content. Analyze competitors and then style your form. Include all required information and everything that can value your audience. Make a list of things you want to put in your keywords, keep your writing crisp, add details, write updated information, and your content should be engaging.
The language of your content is also a big thing that needs to be considered. The writing needs to be simple and formal so that anyone can understand it. If you write your article using complex words, it can make people go away from your post. Keep the language friendly, write as per your target audience. Unique, valuable, engaging content can get your page to the first page of Google.
Another important thing is the intent of your content, and it should be the same as what the searcher wants. If the intent is something and it shows something else, your page goes to the third or fourth page of Google. And never never use duplicate content.
5. Optimize for CTR
The click-through rate is very important, and here are the reasons: CTR is probably a Google ranking factor. And another reason is increasing your CTR can help fetch more traffic to your site. For example, you can use questions title tags, and it is observed that question-based title tags have an above-average CTR.
Also, look for your missing meta; if found, then fill your meta description because, with meta description, the chances of improving rank are high.
The last thing with CTR is to put some emotional titles because it is observed that emotional titles get more clicks than average titles that don’t have a strong emotional sentiment.
6. Some Advanced Tips
Follow all these best tips given above and then follow some advanced tips. These advanced tips can help in improving page ranking and authority.
- Use original image
- Internal linking
- Write comprehensively
- Page speed
- Mobile friendly
- Image optimization
These are some common but vital points that need to be considered while completing your post. All these combined can improve the ranking and authority of your page. You can also use the EAT framework for on-page SEO of your content, which means Expertise, Authoritativeness, and Trustworthiness.
The fundamental thing that a content creator needs to understand is that the relationship is simple, Google considers high-quality content and what appears in the search results.
A web page must:
- Include subject in the title tag
- Include subject in URL (Slug)
- Add subject in the image alt text
- Specify subject multiple times throughout text content
- Provide valuable and unique content
- Interlink to related pages
- Link back to its subcategory relatable page
- Link back to its pillar page or homepage
Google can rank your page in hours, days, weeks, or months; it depends on various factors. The on-page SEO is responsible for engaging users, and it is worthy of putting effort into it. On-page and off-page SEO are vital for your page’s ranking, so consider the importance of both techniques equally. Follow these tactics and tips to get your page ranking up and build content authority.
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