Blog – Concept of Link juice

Link juice is the concept that is used in search engine optimization. It is the process of transferring authority/value/equity from one web page to another in the website or out the website.

Popular search engines such as Google, yahoo see it as a vote to increase webpage rankings. And this mainly helps in Off-page SEO to increase website authority and rankings in SERPs.

Types of link juice

  1. Inbound link
  2. outbound link

Inbound links- This is used to transfer its value or Authority within the same website. Or, in simple words transferring web page links juice within the same website.

Outbound links- This is used to transfer its value or Authority outside the website. Or, in simple words transferring web page links juice with another website.


Note – The link juice that passes from one website to another website differs in its value. And that is depending on the website from which its transfer.

Best tips to transfer link juice from:

  1. The website is similar to your website niche.
  2. Similar or relevant content to your website.
  3. From High Authority websites.
  4. Rich and unique content.
  5. The webpage has already page rank in search engines in Google.
  6. The webpage links are trending on social media sites.

Tips to avoid link juice from:

  1. Webpages that have irrelevant content.
  2. The website already has many outbound backlinks.
  3. Avoid link exchange scheme.
  4. Avoid buying backlinks services.
  5. Linkjuice from no similar niche websites.

What does link juice do for you?

  1. Increasing link juice from backlinks will increase your website domain Authority and Page Authority.
  2. Backlinks from outside the website help search engines maintain their database of every webpage level between 0 to 100.
  3. The higher your increase in link juice, the more your webpage will likely rank in search engines.

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4 thoughts on “Blog – Concept of Link juice

  • 5 March 2021 at 12:48 pm

    What’s Happening i am new to this, I stumbled upon this I’ve found It positively useful and it has aided me out loads. I hope to contribute & help other users like its aided me. Great job.


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