Doing relevant keyword research leads to success for your business. Let us explain the logic behind it.
If you target the right keyword for your business, then the content will be according to it. As a result, your chances of earning will increase. When you optimize your webpage, relevant customers will land on your website. That means increase organic traffic.
As you can see, these are all interconnected with each other. We cannot expect grow your online business without choosing relevant keywords. Whether you are doing a paid campaign without choosing similar keywords, you will only exhaust your balance, and the cost per conversion will be high compared to your competitor.
So, we have seen the importance of keywords in short. Make sure you are doing similar keyword research, and many keyword research tools are used to perform it. Some of them are Google Keyword Planner, SEmrush Keyword Checker, Ahref Keyword Research Tool, Moz, and many more.
To understand keyword difficulty, we must understand other aspects.
Table of Contents
- What is a keyword?
- What is “Keyword Difficulty”?
- What are the factors that define the keyword difficulty level?
- How could you score the difficulty level of any keyword phrase?
- What are the points you should consider for keyword selection?
What is a keyword?
If you are looking for a plumber’s service, then you will search for a plumber’s service near me or a plumber’s service in my city. At SERPs, a search engine will display results. You can choose among them to find better service.
That particular word “plumber service near me or my city” is known as a “keyword” or “keyword phrase.”
What is “Keyword Difficulty”?
Keyword difficulty is a kind of parameter that measures the difficulty level of a keyword phrase. It indicates how much effort you should put in to rank in the top positions of Google.
There are other names for keyword difficulty – keyword competition or SEO difficulty (because keywords are the basis of SEO).
If any keywords show high difficulty levels, it means you need a lot of time, effort, and consideration to gain organic traffic.
To choose the best keywords for your business, you have to be clever, and a savvy SEO expert tries to balance keyword difficulty with its search volume.
For example, if you select a low-volume keyword with a high difficulty level means, you pay a lot of attention and make an different types of SEO strategy for it.
If you choose a moderate difficulty level keyword with medium search volume, it takes less time and attention compared to those.
So, you can balance it by choosing good search volume keywords with reasonable keyword competition.
What are the factors that define the keyword difficulty level?
Five Important factors decide the keyword difficulty level. We have mentioned it below; read it carefully.
- Inbound Links
- The Page’s Information
- Search Intent
- Domain Authority
How could you score the difficulty level of any keyword phrase?
Numerous parameters determine how difficult a keyword is for your page.
We will understand by this simple chart:
0 to 10: These types of keywords are considered easy to rank. It means if you follow the basics and put some effort into creating backlinks. Then you can push your keyword in the top positions of Google. So, we recommend you choose some keywords from it. A user should create ten or more ten unique backlinks from domain name to rank in the top 10.
11 to 30 – Consider medium, these range of keywords can rank with a strategy. This keyword could be beneficial if your domain has recently indexed by Google. You need to get a few good backlinks and post quality content on your webpage.
31 to 70 – This is a real test for SEO professionals. If you are supposed to rank in this category of keywords, you need well-written content with good off-page and on-page SEO. Make sure you have some strategy for them because, without planning, it will be a little hard for you.
71 to 100 – Super hard, if you are targeting this class of keyword phrases, then make sure your content is perfect and do not compromise with on-page and off-page SEO. You need more than 200 unique domain backlinks to rank in the top 10. You need a lot of attention and infrastructure to acquire top positions.
What are the points you should consider for keyword selection?
- Are these keywords relevant to my topic?
- Search volume for the keyword phrase
- The difficulty level of the keywords
- How competitive is my keyword?
- Is a specific keyword featured on the SERP?
Keywords play very crucial role in SEO. Because business very much depends on your keyword selection and experienced SEO professionals tries to make the right balance between keyword competition and search volume. Creating good content and making quality backlinks will make things easier for you. So, follow the basic rules of SEO, and it will make your business good.
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