How to create Google Ads in 2024

There are two major ways to promote your website on the Google search engine: PPC and SEO. PPC stands for pay-per-click, and SEO is search engine optimization. In this article, we will learn everything about how to create Google Ads. Google Ads is an advertising platform working on a pay-per-click model. It is one of … Read more

What is PPC (Pay Per Click)?

In the Era of Digital Marketing, Pay-Per-Click (PPC) has emerged as the top online advertising strategy. This allows advertisers to increase online visibility and traffic. To achieve their marketing goals. PPC campaigns run through advertising platforms. For example, Google Ads, Bing Ads, Facebook ads, or ad networks. These advertising tools show ads on their search … Read more

What is CPC (Cost Per Click)?

CPC stands for Cost per click, and it is the actual price when a customer or visitor clicks on your Pay Per Click (PPC) or ads marketing campaign. Let’s understand it by an example – If you have a product and you want to sell it on Google or Bing through paid marketing, you must … Read more

Search Engine Marketing – A Detailed Overview

With the emergence of massive online businesses, internet marketing has grown drastically. Earlier, people focused mostly on offline store businesses. But the internet has changed people’s lives. Without much investment, you can start your own online business and grow globally. Internet Marketing is a mandatory discipline that you must follow to grow your online business. … Read more