There are two major ways to promote your website on the Google search engine: PPC and SEO. PPC stands for pay-per-click, and SEO is search engine optimization. In this article, we will learn everything about how to create Google Ads.
Google Ads is an advertising platform working on a pay-per-click model. It is one of the most proven ways to get quality and relevant traffic to your website. Google Ads campaigns run on keywords. To make it easy and let it be understood by a simple example,
If you have a t-shirt business and want to sell it online, you have set up a Google Ads account. But you will not meet potential customers until you use relevant keywords. So, running a campaign is one thing, but delivering it to the right people is Important. If you do not deliver to the right person. It is a waste of money for you, and it could be possible that you spend all your money without any real conversion.
To make your campaign successful and get more inquiries. You must optimize it better, and Google Ads suggests tips to improve your campaign from time to time.
Table of contents
What are Google Ads?
Google Ads is the PPC module of Google. It is a platform where advertisers can set up their advertising accounts step by step and run paid campaigns. There are several kinds of ads run by a user over Google Ads, but the most common is Google Search Ads.
Below, we have mentioned some points related to Google Ads. And advertisers should know about it.
- Click-Through Rate
- Ad Extensions
- Quality Score
- Impression
- AdRank
- Bidding
- Conversion Rate
- Campaign Type
- Keywords
- Display Network
Below, we have listed the types of Google Ads:
To know better about how to create Google Ads. First, know the types of Google ads that you can create. So, let’s take a look one by one.
Google Search Ads
There are two kinds of search results in the SERP (Search Engine Results Page); one is paid, and the other is Organic. Let it be understood through an example to make things clear.
When you search for a query like a printed t-shirt in New York, you will see both organic and paid results. If your result is paid, it will be marked as an ad in bold letters, and below it are organic results.
Google Display Ads
You might have seen ads on websites in the form of banners. It is known as Google Display ads, which advertisers can run according to their needs. And it can be video, text, images, or another rich media format. It can be set for different goals, like remarketing or a special kind of audience.
Google Shopping Ads
Suppose you need to purchase a new pair of shoes, and you go to Google and enter Nike shoes or sneakers shoes. On the result page, you can see some products with prices and pictures just below the search bar. It is known as shopping ads on Google. It runs differently from search ads; an advertiser does not use keywords. But they show a complete catalog of the product to make it lucrative. Google allows users to add negative keywords to their campaigns.
Google Video Ads
Everybody is familiar with YouTube and the ads on it as well. Advertisers can make videos and run ads on YouTube from the Google Ads platform. It can be any format, like video, text, or another graphic. YouTube ads function the same as display ads targeting Google.
Apart from these, Performance Max ads, App Ads, Discovery Ads, Local Ads, and Smart Ads. Local Services Ads are other ad options provided by Google. In a nutshell, 22 types of Google Ads an advertiser can run.
Starting Google Ads
After logging into your Google account, go to Google Ads. Now, click New Google Ads account. Once you set up your Google Ads account, Google will ask whether you want to use Smart Campaign or Expert Mode. Smart campaigns are for people who want to run their campaigns themselves without complete knowledge of Google Ads. In short, if you are a business owner and do not want to spend money to hire PPC experts, you can choose a Smart campaign. But if you want proper conversions or leads for your service or product, you must choose expert mode. Advertisers get all rights to customize their ads and improve them day by day and step by step.
Pick Campaign Type
In the upper paragraph, we have suggested or mentioned a campaign type. Google will ask you to select your goal before prompting you to select a campaign. The available campaign types will be displayed to you based on your goal.
For example, we will take the plumbing services business and make campaigns for it. Let’s choose website traffic since we’re going to make a Search ad on this blog.
Setup Your Account
After deciding on your services, you must take your campaign to the next level. Kindly mention the other details given below:
Campaign Name:
Always give a reasonable name to your campaign; it makes things clear. As days pass, it is easy for advertisers to recall the campaign by its name.
Network
It is up to the advertisers where they want to show their Ads. For example, if you want to show up on the Google Partner Network, click on it. If you want to run on the Display network as well, click on it.
Ad Scheduling
Google Ads provides facilities for users to schedule their dates based on high traffic times. You do not need to turn yourself on and off; set your time, and Google will automatically run your campaign.
Language and Location
If you have local or national-level services, why do you want to waste your money by showing your ads to the world? So, choose the language and location of your campaign to reach a specific and targeted audience.
Set your Daily budget
How much do you want to spend in one day? For example, if you are targeting $3000 per month, you can set $100 per day as expenses for your campaign. It’s allowed to make your campaign available on all days, and the chances of conversion are high.
Choose Bid Strategy
Bid strategy means what is your focus? Maximum conversion, clicks, or whatever you want to run according to yourself. Or how you want to run your camping. You can choose your bid strategy yourself and run the campaign according to your plan. There are two famous bid strategies: Manual and automated.
Enter Your Keyword Phrases
It is one of the most important steps to create Google Ads, and your business depends on it. If you want to get proper conversions. You can choose relevant keywords for yourself and your business. Several tools, including the Google Keywords tool and SEMrush. These are available to tell the search volume of any particular keyword phrase.
There are generally four kinds of keywords in use: broad match, phrase match, exact match, and negative match.
Create Your Ad Copy
Now that you have touched every important section of your campaign, it’s time to show it to the world. First of all, you have to enter the final URL of your website, and then its path to track it.
Now, enter headlines reflecting your services and make sure they are attractive and unique. There are 14 headlines and four descriptions that can be used by an advertiser. The title is restricted to 30 characters, and the description is 90 characters.
Payment Setup
Once you have done with the title and description, you can set up your payment. And after confirmation from the Google side, you are good to go with your Ads. Wait for approval from Google Ads end.
Use Ad Extension(s)
Everyone wants to make their ads attractive and user-friendly. So, Google has provided Extension facilities. These extra texts help increase the CTR of your advertisement. And make it more noticeable.
Below, we have listed all the extensions that can be used by users.
- Image extensions
- Location extensions
- Call extensions
- Price extensions
- Structured snippet extensions
- Sitelink extensions
- Callout extensions
- Affiliate location extensions
- Automated extensions
- App extensions
- Promotion extensions
- Lead form extensions
Conclusion
Marketing with Google Ads could be easier. If advertisers followed the guidelines of Google. They could create Google Ads campaigns easily effective. You must know your goal and choose the relevant keyword phrase. And the right ad type with a clear mindset to get positive results.
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