What Tools and Metrics are available for Tracking SEO Performance?

SEO (Search engine optimization) is very useful because you can count and track everything. Whether you look at ranking, engagement, leads, orders, or traffic. Tracking SEO performance with SEO metrics give you the key sense of exactly how your organic search plans perform.

Moreover, SEO metrics are important data points for building better plans or improving current methods. But how do you know which metrics to measure? After all, thousands of data points are available across Google Analytics and SEO tools. This blog will help you learn more about it. And which tools and metrics are available for tracking SEO performance.

Tracking SEO Performance
Tracking SEO Performance

Table of contents

Organic Traffic

You should check the traffic that your site receives organic traffic from search engines. This key SEO metric informs whether your SEO efforts have the desired effect. 

SEO-based conversions and revenue are impossible without organic traffic. A lack of traffic indicates that something is not working and needs to be addressed.

Google Analytics provides a tool for tracking organic traffic. Ensure that your organic traffic is monitored both on your desktop and mobile device. You should also cross-reference your organic traffic numbers with other SEO metrics. And ensure that you are always assessing the quality of your traffic.

Click-Through Rate (CTR)

Another SEO metric to watch is click-through rate (CTR). The CTR of a page is how many people click through to your site when they’re on a search engine. You might want to update your meta titles and meta descriptions. If your site ranks near the top of SERPs, but your click-through rate is low. Ensure your meta description and title tags are optimized and the right length to optimize your blog for SEO.

Here’s a formula you can use to calculate CTR:

CTR = (page views/impressions) x 100

You can find which methods are effective for your clients by looking at the CTR of your website.

Use Google Search Console to determine a page’s click-through rate. The first step is to select your web property and click “Search Results” in the left navigation bar. Followed by the “Average CTR” option.

Domain authority/domain rating

Domain Authority/ Domain Rating is a score used by most major SEO tools (Moz, Ahrefs, SEMrush, etc.) to measure a website’s SEO strength. There are a lot of factors that go into calculating the score including backlinks and referring domains.

On a logarithmic scale, the score ranges from 0 to 100. Increasing your score from 80 to 81 is harder than growing it from 20 to 21. If everything else is equal, sites with higher scores will rank better for search queries.

For the record, Domain Authority isn’t a ranking factor on Google. Even so, monitoring this metric is important. Since it’s based on things that affect rankings. Increase your Domain Authority if you want to improve website ranking.

You should also track Page Authority for your most valuable landing pages. Rather than measuring the Domain’s Authority, this metric looks at specific pages.

Keyword Rankings

The ranking of target keywords is a good indicator of SEO content marketing success. You’ve got a better chance of getting customers if your website ranks on Google’s first page.

When someone searches on Google. It searches its index for the most relevant websites to the search query and displays them at the top.

You can track keyword rankings in a few different ways. It’s better, but not really. Try manually searching for keywords you used on your pages to see if they rank. That means you need to work on your keyword strategy!

You can also look at average keyword positions with Google Search Console or a third-party tool like Ahrefs, Moz, or SEMrush. Most SEO Agency use these SEO monitoring tools. And that lets you know how your pages are doing in organic searches.

Bounce Rate

The act of a visitor landing on a page on your site. And then leaving without continuing to another page is known as a bounce.

In this case, your bounce rate is the percentage of visitors who do this.

It can be used to find if your site’s content matches what users expect when they pick one of your pages from the search engine results pages.

Your visitors leave your site and pick a different page from the results. And shows that the page they’re landing on does not have the info they were seeking for.

Suppose your bounce rate remains low. In that case, you can be confident that your page ranking in search engine results. And that provides the information your visitors seek. And helps you achieve your SEO objectives.

SEO Metrics Tools

Google PageSpeed Insights

This tool allows you to test a URL’s loading time and performance on desktops and mobile devices. Afterward, it assigns a score from 0 to 100 to your site’s performance. The tool provides details about how long it takes to load the site. Based on a variety of metrics and also advises ways to improve it.

SEMrush

You can measure your SEO performance with SEMrush. Using SEMrush, you can find, track, and use keywords, to track your backlinks. And compare your SEO to your competition. Keyword reports tell you if your site has climbed or fallen on a particular keyword. If you improve, you can measure your SEO progress or maintain your position.

Ahrefs

There’s a paid tool called Ahrefs that’s similar to SEMrush. With Ahrefs, you’ll get all the SEO data you need on backlinks, keywords, and page performance. Tracking SEO performance can be measured over time or continuously with this tool. On your Ahrefs dashboard, you can see when a page loses its rank, or you’re not targeting the right keywords.

SERP Snippet Optimization Tool

Before you publish your web page. Check how your meta title and description will look in search results. Also, check if it’s suitable for desktops and mobiles.

Make sure there aren’t any truncation issues.

Seobility

An analysis tool like this can help marketing experts determine. If a website complies with current SEO rules. You can fix SEO trials and stop traffic loss with Seobility’s tools. It is also possible to use this SEO analysis tool to determine a website’s speed. And quality can be improved.

Summary

This blog mentions the top SEO tools and metrics. That is available for tracking SEO performance. You will know how to improve your SEO performance using these marketing tools.