search engine optimization is the process of refining your website or (webpages), using both on-page and off-page practices so that it will be indexed and ranked successfully by search engines. It is the best and most cost-effective way to increase website traffic is to have a high position in organic search listings. Organic search listings refer to the websites that appear in search results based on their relevance to the search term the user has typed.
Short Definition – SEO is the process to optimize web pages in search engines Results. SEO increase webpage (website) ranking and traffic through SERPs (search engine result pages).
Three parts of SEO –
1. ON-PAGE SEO
This deals with granular, technical optimization of the various elements on your website such as keywords, content, meta tags and site structure. It ensures search engines can easily read, understand, crawl through, and navigate the pages of your site to index it correctly.
2. OFF-PAGE SEO
This process is used to influence the website or web page position in organic search results that cannot be managed by on-page SEO or technical SEO of websites. It is a long-term, iterative process focused on gaining WA(website Authority) and PA (Page Authority), it is determined by what other websites say about your website. In simple words, it’s all about gaining a digital footprint and online credibility.
3. Technical SEO
Technical SEO is the process of optimizing the websites for the crawling, indexing, rendering phase of the website for search engines. It ensures search engines to site speed, Data structure, canonicalization, XML site sitemaps and Href language to access, crawl, interpret, and index your website without any technical faults.