Best Marketing Tools for Small Businesses

Did you know that only 20% of new startups fail within the first two years? A study by the Bureau of Labor Statistics revealed that another 45% survived to the fifth year. And only 25% last for 15 years or more. 

One thing that can give your small firm a head start is investing in marketing. The right marketing strategy and programs will help you compete with small and large businesses in your niche. On that note, here’s a look at the top 5 marketing tools for small businesses.

Best Marketing Tools for Small Businesses
Best Marketing Tools for Small Businesses

Google Analytics

When analyzing customer data. There’s no better tool suitable for this than Google Analytics

It does an excellent job of collecting and monitoring. And analyzing the statistics of visitors who access your website. It shows you the specific marketing sources/channels driving traffic to your site. And get data about their age, gender, devices used, and more. 

With all this information, you’ll understand your target customer in-depth. You can then use this data to improve the website and blog user experience. And discover ways to attract new clients. 

More importantly, the details provided by this tool can help you launch a targeted campaign. Then once your campaign is up and running. Google Analytics tracks and measures its performance. 

The icing on the cake is the fact that there’s a free version. So if you’re not financially capable or ready to invest in a marketing tool, you can use some of its features for free!


Getting traffic to your website can be challenging. You’ll find it even more difficult to convert those visitors into potential leads and, ultimately to, customers. 

This is where ClickFunnels comes into play. This marketing tool makes it easy to build sales funnels. You can then use it to convert leads into loyal customers for Bloggers to get paid.

It’s like a marketing campaign tool with a series of steps. Each step helps customers proceed to the next stage of their buying journey. ClickFunnels achieves this for affiliate marketing by offering three key functions:

  • Generating leads – here, you can create funnel pages for collecting contact details. Such as numbers, names, and email addresses. 
  • Generating sales – ClickFunnels also offers customized funnel templates for creating cheap, pricey. Or when introducing a new product.
  • Planning online events – This feature allows you to create funnel pages for events like webinars. 

ClickFunnels has a free 14-day trial, allowing you to test the tool’s features.



If you’re looking for a one-stop shop for all your marketing needs, HubSpot is your best bet. 

Dubbed the HubSpot Marketing Hub, this tool combines key features. Such as email marketing, CRM integration, and campaign automation. Here’s a breakdown of some of HubSpot’s core features:

  • Website Building – The secret to having a successful marketing campaign. So build a user-friendly and responsive website from the get-go. Thankfully, HubSpot’s website builder is one of the best to make a good website.
  • Email marketing – another area where HubSpot excels is email marketing. 

It has a wide range of features designed to help you in this sector. 

For instance, it has an email editor that lets you pick from ready-to-use templates for welcome emails, event invitations, re-engagement emails, and more.

To add to this, HubSpot analyzes the performance of your email marketing campaigns. You can monitor metrics like clicks, opens, bounces, and unsubscribes. 

When it comes to price, HubSpot offers four different plans. Small business owners will benefit from the Free plan or Starter, which costs just $18 monthly. 


GetResponse is the best tool for email marketing. The GetResponse marketing tool is one of the best email marketing software today. And it has over 100k customers.

Getresponse has many features, including a website builder. And e-commerce features, chat features, landing pages, webinar hosting, and automated sales funnels. 

One thing that makes this tool perfect for startups is its affordability. Its free plan allows you to try out some of its features at no cost. Even if you choose a paid plan, the basic tier starts from $19 per month.


Semrush is one of the most important things for small businesses is to ensure to improve website ranking in search engine results pages of search engines.

The only way to do this is to optimize your site for search engine optimization. And this is where marketing tools for small businesses for example Semrush. Here’s a look at how Semrush helps in website optimization:


If you own a small business, consider investing in one of these marketing tools for small businesses. Most of this software offers free plans and trials, so you won’t have to allocate a big budget. Once you’re impressed with the features, you can join the paid program.