Best Time to Post on Instagram

Imagine if someone told you a specific time and date to get more organic engagement on Instagram. What would your reaction be to that? You will certainly take it without wasting time.

If you are new to social media optimization, it might be a little weird for you, and you can ask yourself if it is happening. There is some time frame to reach more engagement for your post. Indeed, it is. With this blog, we will discuss some tips and tricks that will help your Instagram account become famous overnight.

Best time to post on Instagram
Best time to post on Instagram
Table of contents
  1. What is the best time to post on Instagram?
  2. There are lots of factors that affect it. So, we will read them one by one here
  3. Let’s take a look at the Global Best Time to Post on Instagram
  4. Here are the best times to post in local times across different time zones:
  5. Category-wise, the best time to post on Instagram
  6. Best time for Instagram Reels

What is the best time to post on Instagram?

If you want to know the best time to post on Instagram to increase your followers and reach, you must use this tactic because it does matter. One thing to remember is that there is no fixed time frame for all years. It is rotational, and you must try to find the perfect one for your category.

For example, if you do some research and find the best time to post on Instagram in recent years, you will get to know that timing has changed for the category in the following years. It is not fixed at all.

There are lots of factors that affect it. So, we will read them one by one here

  • The most important thing is the goal of your post. You should be clear in your mind about what you are targeting.
  • There are several signs and trends, suggested by the Instagram algorithm. It can be useful for users. So, do not ignore it.
  • If you have observed it, then you may get to know that the nature of business does matter a lot. Not for Instagram only, it can be helpful for any alternative Social Media Platforms.
  • Which kind of post do you like to share? Although we know there are many types of posts you can do on Instagram,
  • What day of the week is it, and when is the best time to catch the attention of followers or relevant customers?
  • It depends on the location as well, because we all know that the time zone is different for different locations. So, we need to keep this in mind.

As we have mentioned, it depends on the nature of the business, product, or lifestyle. For Demo, if you are a celebrity, it is a different time frame for your post. Although they have large followers, it is the reason why they have more attention over there.

So, these are points, and you do not risk losing any trick to get more followers to your account or more customers to your post.

Let’s take a look at the Global Best Time to Post on Instagram

  • Monday: 7 a.m., 11 a.m., and 9 p.m.
  • Tuesday: 4 am, 5 am, and 8 pm.
  • Wednesday: 8 am, 10 am, and 10 pm EST
  • Thursday: 7 am, 1 pm, and 8 pm.
  • Friday: 7 a.m., 12 p.m., and 5 p.m.
  • Saturday: 10 am, 6 pm, and 8 pm EST
  • Sunday: 8 am, 10 am, and 5 pm EST
Global Best Time to Post on Instagram
Global Best Time to Post on Instagram

Here are the best times to post in local times across different time zones:

  • 12 am – 8 am in the United States and Canada (Western).
  • 6 am-9 am (Central) in the United States and Canada
  • 6 am-9 am (Eastern) in the United States and Canada
  • South America: 5 am
  • UK: 4 a.m.-7 a.m.
  • 6 pm-8 pm in Europe (Western)
  • 6–9 am in Europe (Eastern)
  • 5 am in Africa
  • South Asia and the Middle East: 4 am
  • East and Southeast Asia: 11 pm-6 am.
  • 10 pm – 3 am in Australasia

Remember, this is a general showcase of the best time to post on Instagram. But, it does not matter; it will be beneficial for everyone. As we have said earlier, the nature of business and location play an important role here.

best times to post in local times across different time zones
best times to post in local times across different time zones

Category-wise, the best time to post on Instagram

Let’s take a look at those business categories, and which posts get the most attention on Instagram.

Retail Business

If you want engagement on your post for retail business, then you should follow this information.

Wednesday afternoon (near 3 pm) and Friday (11 am to 12 pm) is considered a good time to post on Instagram. But Wednesday is the most engaging day for them.

Except for an engagement, which days should you avoid or not?

Monday is probably not a great day to expect more customer reach because customers may do their stuff on Monday.

What is the lowest engagement time for a post?

If you want a great post for your real estate business, then avoid posting in the early morning and late nights. Because these are reserved time and sleeping hours.

Entertainment and media

What could be the best time and day to post on Instagram?

If you are handling media and entertainment accounts, then the perfect time and day is Friday morning at 9 o’clock. And, Wednesday, Thursday, and Friday working hours are good for the best engagement.

Worst time 

Saturday and Sunday are days off because people are off from their work and spending time with their family or doing some necessary work. So, that can reduce your customer engagement meter.

Tech

What is the best and worst time to post on Instagram for the tech niche? 

If you are a tech user, posting on Instagram on Wednesday from 10–11 am, Friday from 7–10 am, and Saturday from 7–10 am are considered good times to get more engagement. And, Sunday is not a great time to post on Instagram in the tech niche.

Education

What is the best and worst time to post on Instagram for the education niche? 

If you post from Wednesday to Friday from 7 to 10 am and on the night of Saturday from 6 to 8 pm, Then the chances of getting the highest engagement are higher. And, as you can estimate, Sunday is not a healthy day to get reasonable reach.

Healthcare

What is the best and worst time to post on Instagram for the education niche? 

Monday through Friday are the best days to post, but Tuesday is the busiest. Pick anytime between 8 am and 3 pm is considered a good time to post on Instagram.

Worst time and day to post – Weekdays (Saturday and Sunday) are unsuitable due to low customer engagement.

Professionals Services

What is the best and worst time to post on Instagram for the education niche? 

Best Day to Post: Any weekday is considered suitable for professional services, but Tuesday, Wednesday, and Friday are very engaging.

Best Time to Post – Time between 9 am to 9 pm is considered a good time to post on Instagram.

Worst time and day to post – Weekdays (Saturday and Sunday) are unsuitable for Instagram posting due to low customer engagement.

Food and Drink

Everybody loves to taste a variety of foods and beverages, and Instagram is a great place to promote your business because of its large number of users.

What is the best and worst time to post on Instagram for the education niche? 

Best Day to Post – Although any day is considered a good option. But, Wednesday, Thursday, Friday, and Saturday are considered fine days to share your post on Instagram.

Best Time to Post – Posting before lunch and after dinner would be most beneficial to your post. Because most people check their phones at this time.

Worst time and day to post — well, it could be hard to say the worst day for this category, but Sunday could be a downtime because many families have lunch and dinner together.

Tourism and travel

It is not necessary that if a person searches for a flight ticket or any destination, that he or she wants to travel every time I check someplace.

Best Day to Post: Tuesday, Wednesday, Friday, and any other day is considered a good day to post for the travel industry.

Best time to post – Post between 10 am and 1 pm or 9 am, and 10 am.

Worst time and day to post – Weekdays have the lowest engagement.

Best time for Instagram Reels

Instagram reels are famous these days. We are addictive if you start watching them for the first time. Channels and Instagram influencers like to keep their followers in touch all the time. So, reels are one of the best ways to do so.

Let’s see which days offer the best time frame for reel posting on Instagram —

  • Monday – 7 am, 11 am, or 9 pm
  • Tuesday – 2 am, 5 am, or 8 am
  • Wednesday – 6 am, 9 am or 9 pm
  • Thursday – 8 am, 2 pm or 8 pm
  • Friday – 6 am, 2 pm or 6 pm
  • Saturday – 9 am, 5 pm and 9 pm
  • Sunday – 6 am, 9 am or 7 pm

Conclusion

As we have seen, there are various aspects to increasing engagement in your post. However, you must learn from this that these are not accurate because time, location, and trending topics matter a lot, and you must follow trending topics, which can be beneficial for you.

8 thoughts on “Best Time to Post on Instagram”

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