Content Marketing Case Studies: How Successful Brands Achieved Their Goals

Are you curious about the secrets behind successful content marketing campaigns? And want to learn from content marketing case studies.

How did top brands achieve their goals and captivate their audience? 

What strategies did they use to stand out in a crowded digital landscape?

Case studies are an essential part of most content marketing campaigns. Look at some of the best shopping carts. Do you know what you will find in most of them? A company promoting its brand, managing through WooCommerce stock manager. This has created online content to educate its audience and customers.

In many cases, efforts are directed toward creating thought leadership. And this has been achieved by providing education. And information through various marketing assets and resources.

The goal is to educate the user to understand their needs and desired solutions. In other words, use the right content to connect with your people. And build long-term relationships.

Content Marketing Case Studies How Successful Brands Achieved Their Goals

Let us look at the top 5 content marketing case studies. And see how they are doing content marketing to generate leads and success stories.

Table of contents

Mercedes Benz

Mercedes-Benz is a leading German car manufacturer known for producing luxury cars and commercial vehicles. The main goal is to target the young generation. Increase brand awareness on social media. And create advertising campaigns for the new Mercedes CLA launch.

Strategy

Mercedes Benz wanted to appeal to the younger generation. They plan to focus on what people use to encourage engagement and branding. 

Mercedes Benz has full-time five Photographers for Instagram. And their job is to make images and videos for their new launches of cars.

The best part of the campaign is that anyone would love to own the car. And so, all five of them worked hard. Mercedes did some amazing visuals for their advertising page. Thanks to the worldwide popularity of the campaign.

Result

The outcome of the strategy is 87,000,000 organic Instagram impressions. 2M Instagram likes, and 150 latest marketing tools. The post highlights the importance of choosing suitable ads. And social media for your target audience.

BuzzStream

BuzzStream is a leader in SEO management but aims to expand the existing promotion. And its USP is managing the increase in content. That includes more companies participating in the winning bid of marketing content.

That is why thousands of marketers at good companies are using it. The power of BuzzStream to create powerful interactions. Drive traffic, increase awareness, and improve search performance.

Strategy

When BuzzStream approached Fractl, he knew the business. But wanted to build on past success and establish himself as an SEO management leader.

They developed a plan to position BuzzStream as an influencer in their brand. The strategy focused on starting organic search ads to show this as an authoritative source in its field.

Genuine content writing with relevant keywords to improve BuzzStream’s ranking in search engines.

Using functional content and content on the web for changes. So that the site can develop strong relationships with its audience.

Result

The partnership helped BuzzStream achieve the desired level of business management. This has published 19 content marketing case studies with 320 articles and about 66,000 social media accounts. The online content also helped boost website conversions as the client broke their record for new signups.

Salesforce

According to Ritu Jajharia, the global dynamic in customer relationship management has challenges. Before Salesforce changed its strategy. It struggled to maintain traffic flow and convert visitors into leads.

Like most B2B companies, it needs to open its collar. Today’s B2B buyers need the same emotional response that B2C buyers value.

Strategy

Salesforce followed suit with a disappointing innovative marketing strategy.

Taking advantage of the fact that 95% of B2B clients prefer their material in video format. The team has invested a significant amount of time and energy in video marketing according to Spiceworks.

Salesforce creates compelling slides based on solutions to customer sales and marketing problems. Creates the “world’s first SlideShare farm”. And uses video to highlight its customers’ success stories.

Result

This process resulted in an 80% increase in online traffic for the company, and 6,500 new email addresses. And 25 times more traffic than updating content.

Airbnb

Through a website and mobile app. The American startup Airbnb connects visitors to locations, lodgings, and hospitality services.

To do this, they implemented a strategy of creating content to increase access to dedicated events. And events that meet all travel needs. Encourage participation and public awareness of back-end policies provided by Airbnb.

Strategy

They created a guide for travelers as part of the content development strategy. And assist them in choosing where to stay. What experiences to have, and what locations will be nearby?

A neighborhood guide is published on their website and mobile app. Which their registered users update from time to time. The guide provides recommendations on food, accommodation, and surrounding areas. The complete guide for any traveler!

Result

The results of this strategy were impressive. Airbnb reached 10,000 targeted traffic per month. And attracted more than 100 referrals. Customize content to suit the specific needs of your customers. This will help increase your brand credibility and usability.

SAP

SAP, is one of the world’s leading B2B software companies. This did not have an integrated strategy until 2016. That same year, VP of Influencer Marketing Ameesha Gandhi changed the game. By identifying a team of technology experts to deliver speeches, host panel discussions. And create videos during the Sapphire Brand Conference. 

Gandhi believes this advertisement will be especially important for the company’s customers. As a result of the team’s efforts, the company has seen an increase in usage and interest in its products.

Other successful business content marketing case studies have shown that honesty is needed when developing a new strategy. Although it was difficult to convince important people to join his efforts. Gandhi finally secured the meeting and used the time to give inside information about SAP. He was making his offer too good to refuse.

Strategy

The campaign’s goal is digital transformation to rise above the marketing noise. And capture the attention of the people who matter. The challenge is to keep massive efforts from spinning out of control. Accordingly, the advertising campaign originated from writing dedicated events and related topics.

Result

The complement of business cases included 19 industries for the development of digital sites. The lasting impact of the campaign included white papers, videos, articles, blogs, polls, and email marketing, and campaigns.

Conclusion

All the studies mentioned above prove something undeniable. The latest content marketing approach is useful for all types of products and services. Especially when used as an inbound marketing strategy.

Content marketing has proven remarkably effective even for traditional players like Lenovo and SAP. Whose businesses have little to do with the Internet? So, benefits of content marketing are in a league of its own when it comes to lead generation.

To improve your content marketing strategy. Look at these amazing marketing examples. And case studies to understand the power of digital marketing.

Has your brand done its marketing case study to earn a place in the Hall of Fame?

Are you creating a successful content marketing case study for your brand?

Let us know, and we’d love to include it on our list here.

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