Google Webmaster Tools provides an authoritative platform for owners of online websites to monitor. And analyze the interaction of the website with the Google search engine. Also known as the Google Search Console, the webmaster tools help domain name owners. And get a detailed analysis of the health of their website and blog. And how they can perform on Google.
Google Webmaster Tools also shows you all the technical issues, optimization problems, and crawl errors. Apart from that, there are many charts and metrics that are extremely valuable for web developers and SEO experts. These data help these experts and technicians to improve the organic performance of the website on the Google search engine.
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Importance Of Google Webmaster Tools
From the year 2018, Google Webmaster Tools was changed to Google Search Console. The new website only had some changes in the user interface. However, the importance of Google Search Console is still great among SEO experts. The following are the major importance of the Google search console guide or the Google Webmaster Tools:
- It allows you to know the way the Google algorithm works.
- You can communicate with Google in a better way and get to know how to improve your website.
- You can adjust many things about the way Google views your site.
- You will have the option to adjust the crawl rate. That is the rate at which the Google algorithm to index websites on Google.
- You can also check the keywords that led users to your site.
- You can check how many keywords on your website have a high clickthrough rate.
- It can be accessed along with Google Analytics to bring better results in search engine results pages.
However, if you are looking to improve website ranking on Google. Make sure that you make full use of the Google Search Console along with Google Analytics. However, to make use of them, you need to verify the ownership of your website through Google. Otherwise, you will not be able to access these sites.
Essential Tools of Google Webmasters That Help Enhancing the Performance of Websites
Every top SEO expert knows the importance of these tools offered by Google. These are the most important for finding out the performance of the website. With the help of the webmaster tools, you will be able to know more about the defects of your website. The following are the important things that you will find through Google Webmaster Tools:
Search Query List
The keywords that led traffic to your site consist of search queries. Here you will get a list of keywords your viewers search for when they want to visit your site. So, choose the best SEO keywords to optimize your website. And that will enable you to attract a greater number of customers.
List of Backlinks
It is extremely helpful, as it provides you with a list of all the places where your internal and external backlinks originate from. These will help you to check those links and create SEO content for those websites. And create more link building content.
You Can Find Out Crawl Errors
There are many errors on your website that go unnoticed. If they are left unnoticed, they will degrade the ranking of your website. These errors and mistakes are technical ones that are found by the Google algorithm. These errors help search engine optimization and developers a lot to improve the performance of the website. Apart from that, you will also get a chart and statistics of your crawl errors.
You Can Find Better Keywords
Apart from the search query section. There also exists a keyword section on the Google Search Console platform. This will give you a list of what keywords Google has found on your website. Most of these keywords will be different from the ones that clients type to find your page on Google. So, use this section along with the search query section to find out the keywords that work for you.
Why Is Linking AdWords to Webmaster Tools Important?
A question that bothers many SEO beginners is why you should link AdWords to webmaster tools. Linking your Google AdWords account with webmaster tools. And that will allow you to make better decisions about keyword research. And changes that are necessary to make on your website.
You can also see the cumulative values of the search queries. And keywords on your website after you link AdWords to Webmaster Tools. You will have the ability to see how your ads are performing, and you will be able to compare ad bids. And you can check and compare your ad rankings with the rankings of other websites. You can also check how many people reach your site with the help of such advertisements.
Conclusion
If you want SEO success, use webmaster tools. And Google Analytics is very important. And that will enable you to find out the places for improvement on your website. Using such improvements and strategizing appropriately. You can expand the performance to make a good website.