Every website owner wants a better position on the search engine result page. The marketing team (Team for search engine optimization) tries to improve website ranking by building quality and relevant backlinks, sharing informational content, and many more things. But they know these are not the only ranking factors. There are several terms apart from these to get a better ranking position in search engines like Google and Bing. Remember, search engines have an algorithm system to give you a better rank on their result page. You make sure to check their boxes.
There is an important metrics known as “domain authority” and “Page Authority“. First of all, it is not a product of Google. Moz started it based on search engine ranking scores. There are lots of things you should know about domain authority. So, stay with us.
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What is domain authority?
DA (short for “domain authority”) is a metric developed by Moz to estimate a website authority and position in search engine results pages. But it is not a mandatory thing. It is one of the ranking factors and provides a score on a scale from one to 100. To understand it in physical form, consider this: imagine you have a start-up. Initially, your sales chart and popularity are low because you are new to the business. And only a few people know you. After some time, your business will grow, and you will establish new connections. It means you are being a key businessperson and increasing your value. That’s how domain authority works.
How is domain authority calculated?
Several factors impact the domain authority score. Including how many referring domains, the total number of backlinks, and many more. Based on these terms, Moz determines the domain authority score for your website. Remember, domain authority is not a ranking factor in search engines. John Mueller (Google Search Advocate) has reaffirmed that there is no involvement of domain authority. Or that Google does not count on domain authority. There are 40 factors Moz considers when calculating domain authority.
In early 2019, Moz updated its Authority system with machine learning and named it Domain Authority 2.0. Now, Domain Authority 2.0 closely monitors the results of search engines. For example, if there are two domain name of websites X and Y. And website X is showing up on more keywords than website Y. The domain authority of website X is higher than that of website Y. There could be many possibilities behind it. Website X is not just promoting their product. But also providing information about it. Indeed, it is valuable for customers or users. They also use link-building techniques.
What is good domain authority?
A website with a high number of quality backlinks is considered a domain with good DA. For example, Facebook.com and Twitter.com YouTube.com, and Google. These are sites with tons of quality backlinks. And they are not working to make backlinks. People use them in their blogs or articles because of their reputation. If anyone has a small business or the number of backlinks to their website is minimal. They are considered to have a low domain authority website. Remember, if you have a new website. You should start from scratch because a new website’s domain authority is always one. If you want to improve your domain authority score. Get quality backlinks for your website.
How do I improve it?
If you want to improve the domain authority of your site, you must check its basics of SEO. There are many online tools, or you can do it manually. Also, check the quality and quantity of the backlinks pointing to your site. There are 40 metrics that influence domain authority. Some of them are writing quality content (at least 2000 words) and making a good backlink profile. Making a technical SEO profile, ensuring your social media presence. And removing unnecessary links that hurt your site and internal linking your pages.
If you follow these tricks, you will observe an improvement in your domain authority.
The Important Things You Should Know About Domain Authority
If you are a search engine optimization person, you know that initially. Domain authority increases, but as soon as you are going close to 100, It takes longer. Do you ever wonder why? Okay, let us tell you.
When a website is new, you can get backlinks from higher-domain-authority websites. You see an improvement in your domain authority. But when you are close to 70 or 75, you have competition with websites like Facebook, Twitter, and others. If their domain authority increases, you will see a decrease in your website’s DA. It is not your fault. The reason is that when a higher domain authority website sees an improvement in its domain score. Other websites (except those taking backlinks from the same domain or higher) see a fall in their authority score. It often happens, and to maintain your domain authority score. You must do R&D and get backlinks from the higher domain.
Frequently Asked Questions
Domain authority is a metric created and presented by Moz. It measures the quality of a website on a scale of one to 100. There are several factors cross-checked by the tool before giving a score to a website.
Checking the domain authority of any website is easy. Visit the Moz website, use their Link Explorer (actually, it is a free SEO tool). Enter the website address in the search icon. Click on the search icon, and below you will see details related to the website. Such as domain authority, root domain linking, ranking keywords, spam score, and many more.