To this day, lead generation remains the biggest pain in the backside for modern businesses. And where there’s a pain point to be exploited. There are thousands and thousands of would be gurus. And lead-generation ‘wizards’ promising desperate business owners the key to unlimited success.
As complicated and seemingly unattainable as it all might seem…it’s rather straightforward.
In this article, we’re going to talk about the role that SEO (search engine optimization) plays in lead generation. And how you can use it to your advantage.
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SEO role in lead generation
Ultimately, search engine optimization is intended to increase your brand awareness online. And attract as much organic business as possible.
So, one could argue that the role that SEO plays in lead generation is a very big one.
That said, don’t make the mistake of assuming that SEO on its own should be your only area of focus. When it comes to generating leads and new business.
It should be a very large part of it, indeed. However, it works better as one of several cogs in a much larger lead generation machine.
Other excellent lead generation avenues to explore include:
- Producing high-quality blog content (show your authority. And you may convert some readers to customers).
- Create educational videos (use videos to showcase your services and establish trust).
- Offer free product/service demos (trial services are a great way to get your foot in the door / start a conversion).
- Give away free eBooks (giving away free eBooks with industry expert tips is an effective way to build your email list).
- Use email marketing (growing an email list and regularly sending out useful tips. And info is a highly underrated lead-gen method).
- Cold outreach (less favorable but adequate with a talented sales department at your disposal).
These are just a handful of the various methods of lead generation. And you can try (many of which pair well with search engine optimization).
Optimization is the key
SEO, as the name suggests, is all about optimization. It’s about tweaking your website to ensure that your business, products, and/or services are. And value propositions are as clear and concise as possible. It also involves making technical adjustments and improvements. So that your website functions well and provides a seamless user experience. And ticks many other important boxes.
In doing so, you make your website more attractive to Google AND your ideal customers.
When you pay thousands of dollars for a lead-generation course. Or some coaching, you’ll be told the same thing:
- What is your niche?
- Who is your ideal customer?
- What is your product?
- How are you different from your competitors?
- Etc.
It all circles back to the very same thing. The key to successful lead generation is communicating your product. And USP as clearly as possible to your ideal audience.
Well-strategized SEO will generate leads
As mentioned earlier, Different types of SEO are all about organic traffic. It’s about developing your online presence. And making it far easier for qualified prospects to find your business via Google and other search engine.
When you implement an excellent marketing strategy and choose the best SEO keywords to optimize your website. Before long you will enjoy a steady stream of organic “leads” who come to you!
Again, there are many effective lead gen methods out there. However, the basics of SEO remain one of the best organic strategies that do all the hard work for you.
Local SEO converts exceptionally well
Another area that must not be overlooked is local SEO. This means optimizing your website, and Google My Business account. And another local listing in SEO to attract as much local business as possible.
So, for example, if you are a pest control company in New York. You should leverage local SEO to put your services in front of people in your service area.
You can even go one further by using less competitive. Long-tail keywords with the specific neighborhoods that you service. (e.g., “Pest control services in Greenwich Village” “Cheap pest control SoHo”, “Best pest control company Little Italy.”)
If you’re feeling overwhelmed, find a reputable SEO expert to assist you. And you can start taking your online presence to the next level. Before long you’ll be swimming in qualified leads!