Whether you are an SEO executive or an SEO Intern, Understanding PA (page authority) and its relation with DA (domain authority) in SEO is very important. Imagine you published a well-researched blog. And still, you are struggling to rank on Google. And your competitor’s older, thinner, and less researched content is ranking. The real answer lies in Page authority.
Page authority (PA) is an SEO metric developed by Moz SEO. It is used to calculate the overall SEO strength of a single webpage. And how likely a web page is to rank on search engine results pages (SERPs).
In this guide, we will break down this topic into small pieces. And how to improve it can make or break your web page the ranking in search engines.
- What is page authority? (And how it is different from Google Page Rank)
- How Page Authority is Calculated? (Hint: Moz calculates PA score, link equity, and the root domain role)
- How to improve the page authority score? (Proven strategies: From link building to internal linking)
- Common myths (Spoiler: PA does not guarantee ranking, but it’s a strong indicator for ranking)
Table of contents
What is Page Authority?
Page Authority is an SEO predictive metric (Score 0-100) used to calculate the SEO score of a specific web page. This is developed by the Moz SEO tool. It is important because it determines how likely web pages are to rank in search engines. A web page of the website with more page authority is more likely to appear in search engine result pages. Unlike domain authority, which measures the entire website’s overall strength, PA focuses on individual web pages.
This is calculated by how well your website’s pages are ranked in Google, Yahoo!, and Bing. To achieve high authority, you need to create authoritative backlinks.
Do You Know other names of Page authority used by other SEO tools?
- Ahrefs: Page Rating
- SEMrush: Authority Score
- Majestic: Citation Flow
How is PA Calculated?
PA is calculated using a proprietary Moz algorithm. And that analyzes many link-related factors. And applying machine learning to predict the best possibility to rank. This should be used as a comparative metric between the pages.
To calculate the PA score, the Moz algorithm considers the following:
- Link equity (the “value” passed via backlinks).
- Link quality (authority of linking domains).
- Root domains (more unique linking domains = higher PA).
- Anchor text diversity (natural vs. over-optimized links).
- The ratio of followed vs. no-followed links.
| Factor Type | Included in PA Calculation? |
|---|---|
| Number of backlinks | Yes |
| Quality of backlinks | Yes |
| MozRank/MozTrust | Yes |
| Anchor text distribution | Yes |
| On-page keyword usage | No |
| Content optimization | No |
| Spam Score | Yes |
| Machine learning adjustment | Yes |
Fun Fact: PA uses a logarithmic scale. Meaning increasing score from 30 to 40 is an easy comparison to 70 to 80.
Page Authority Is an Important Factor When Optimizing for Search Engines.
Another popular approach to the question of Page Rank is to look at the number of authoritative references for Off-page SEO of a website. This would include internal links to other related or authoritative pages. So, if a site has many authoritative pages, its Page Rank will be much higher than otherwise. However, this approach is very unreliable because links are not necessarily reliable.
There is another common method of ranking sites in the Google Rankings Pages. This is known as the “Moz rank” approach. The “Moz rank” is derived by dividing the total Page Rank score by the number of pages contributing to improving website ranking. The resulting figure is the mod rank for each page.
As one can see, the page authority score is an important factor to consider when optimizing for search engines. This means that you should know what Page Authority in SEO is and how it affects your Google SEO rankings. Also, you should know how to use and manipulate the various search engines to improve your rankings. Lastly, be sure to check out my other articles on this topic.
How to Increase Page Authority?
How to increase page authority is a question that every website owner asks at one point or another. Suppose you have no experience in SEO and rank well in the search engines. You need to know how to improve the website’s link popularity. Thus ensuring a higher search engine ranking. This is a difficult process to learn on your own as it requires you to spend a great deal of time looking for good quality link partners. The best way to start looking for good quality link partners. And start improving your authority of web pages.
When looking for a link partner, you should make sure that link partners can improve your SEO ranking. It is important to increase organic traffic to your site using different methods, such as social media, article marketing, PPC advertising, and bookmarking. Each of these traffic generation methods will help your site gain more authority in search engines. And help your website get closer to the top.
To ensure a high ranking and increase your authority on web pages. You should create quality do-follow backlinks that improve your page’s authority. It would help if you only worked with other websites to improve your page ranking and domain authority. A reputable Page Authority checker will give you a clear idea.
Conclusion
Page Authority measures the relevance and trustworthiness of websites for search engine ranking. It considers factors like content quality, inbound links, and user engagement.
And it is ranking well in search results to get more organic traffic for website owners. Increasing Page Authority involves optimizing content creation processes and quality backlinks. And providing positive user experiences. And make this an essential metric of digital marketing strategies.
Frequently asked questions (FAQs)
A good page authority score is a measure between 45 to 60. And that is considered a good way to rank web pages in search engines.
Domain Authority is the measure of the whole of the website. And page authority is the measure of a particular web page in the context of SEO and ranking.
There are a few factors that determine page authority. These factors include the number of relevant backlinks and the page’s popularity.
Page authority importance is to measure a web page’s popularity, trustworthiness, and backlinks.
Related Topics
- What is Spam Score?
- Basics of SEO
- Tools and Metrics are available for Tracking SEO Performance
- How to Get Quality Backlinks
- Free SEO Tools List
- Local SEO
- On-Page SEO