SEO (Search Engine Optimization) is an integral part of digital marketing that every online business owner needs to understand. SEO is not only about ranking a website. But also, for apps, YouTube channels, and businesses without a website.
All website owners need to work on basics of SEO to rank their sites better in search results. The same is the requirement for apps and YouTube channels. Whenever a user types a query in the search bar. A good SEO helps bring the website or YouTube channel into the search results.
However, the competition is too high in every niche. It is almost impossible to create a strong SEO strategy without the help of online tools. There are many tools available for search engine optimization. There are some secret tools you might not know about. So, let us explore the 7 secret SEO tools you should know.
Table of contents
SEOptimer
There are plenty of SEO report generators available online. But SEOptimer is a special tool that generates reports that highlight the key areas of SEO. And delivers performance scores based on letters.
But you should not blindly trust these reports. As they will often pass you for not good enough things. It is best to use your human brain to see how to make use of these reports. As they are only to give you an idea of what your users are searching online.
Just like SEOptimer there are many other tools available. But before using these tools, you must ensure to master your SEO skills. There are many courses available online that you can take to learn it. You can check the list of Udemy courses for skill development and you will find some courses to learn SEO. You may also find digital marketing courses including SEO while others may be made to learn just SEO.
Rank Math
Rank Math is a WordPress plugin for SEO that has been installed by more than 300k users to date. It presents the Google Analytics and Google Search Console data in your WordPress dashboard to help you analyze your SEO. In addition, it offers a rank tracker tool, generates Schema Markup, and monitors 404 errors. And much more to improve your SEO score.
Its free version offers plenty of useful details, but if you need to upgrade. You can do it and the premium version starts at $59 per month. Switching between multiple tools and websites can be overwhelming. Especially for new users. So, Rank Math is a great tool available right in your WordPress Dashboard.
Dead Link Checker
Broken links are a sure-shot sign of a poorly managed website. They make terrible landing pages for your website visitors and potential customers. Dead link checker is a nice SEO tool that analyzes your website and picks up all the broken links.
This enables you to remove those broken links. And repair them to direct your users to relevant pages of your website. Removing or optimizing the broken links on your website can help improve your SEO a lot.
It is important to know other things like 404 errors, outdated content, underperforming keywords, and backlinks, to optimize your SEO strategy. People new to SEO should take a course to gain skills in SEO and digital marketing.
WAVE by WebAIM
WAVE is a website evaluation tool from WebAIM that helps you to understand how your website acts as a barrier or creates barriers between your business and people. Google and other search engines love websites that are easily accessible to users. That means WAVE does an incredible job by delivering insights on your website’s accessibility.
It also tells you about how good your headings and subheadings are. Whether they contain the phrases your users are using to search for your business or services. Enabling you to make changes and optimize your content.
Nightwatch
Nightwatch is a next-generation SEO tracker designed for businesses and agencies to track high volumes of traffic. And keywords on their websites. Nightwatch offers progressive features like keywords and backlinks segmentation, advanced visualization, keyword search, competitor analysis, and data aggregation.
Business owners can have a better understanding of their search rankings, and traffic. And analytics that they can use to improve their ranking on search engines. Nightwatch is highly suitable for marketing agencies, website owners, and bloggers. And professionals who want to scale up their online business.
KeywordTool.io
KeywordTool.io is one of the best available tools for keyword research. It provides valuable suggestions for keywords that you might want to track and use in your content. It comes in two versions, one free and the other paid. The free version offers less data than the paid version. For better services, you can get the paid plan for $60 per month.
KeywordTool.io uses suggestions from Google, Bing, YouTube, and the AppStore. In addition to creating suggestions. It also shows you the frequently asked questions by users in their searches. Using these keywords and answering these questions in their content can help website owners to make their web pages rank better.
Conclusion
SEO is an ongoing process, and no SEO tools can offer you a guarantee for success. These are some less-known tools that help you analyze keywords and your website metrics. However, you should not solely rely on any one tool but use multiple tools. And your brain to analyze metrics and update your SEO strategy. As trends change quickly in the online world. It is important to update your content and SEO strategy from time to time.
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