Two friends Sam & Mack are discussing who has won the most Olympic medals. Although they do not know. So, they search on the internet and find results. It is Michael Phelps from the United States has won 28 medals. So, here is the keywords in SEO comes in the role. And users get the best results from the SERPs by typing keyword.
Do you ever think? How search engine work to find the right answer to your queries? It looks like magic but, most users did not spend a second to think the engineering behind it. So, it is not magic. But lots of technical things work to make it the best platform to find your answers or solutions.
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Know about Keywords
It is famously known as “Keywords” (SEO keywords or Keyword Phrase). SEO keywords are particular words or phrases that link to people’s queries with relevant or exact answers. A user generally types a search engine when looking for some kind of information, shopping, or services.
So, let it understand by an easy example –
If you are planning a vacation, you might search for “cheap flights to New York” or “best hotels in London” or “cheapest day to book flight tickets to Paris.” So, these are keyword queries that might be searched on search engines. About 15% of searches on Google are brand new searches. And this is the huge potential for searchers, advertisers, and Google.
Why Are Keywords Important?
Imagining SEO without Keywords is not possible. It acts like a bridge between a search engine and your website.
It is true. When you rank higher in search, you get better results and more organic traffic to your website. That is #1 reason why everyone wants to get that position. The right keywords can push your business to the next level.
When you use the right keywords in the content of your website, more people search and find your website. So, traffic to your website will increase, and chances of potential conversion are higher.
Now, you can understand the importance of Keywords –
Without Keywords,
- How you will figure out the architecture of your website.
- How you will plan landing pages for your product or services.
- How will you elaborate on your products or services?
- How will you answer your auditions?
- The chances of creating new YouTube videos are minimal.
- There is no way a person can optimize landing pages.
These questions concluded one thing – keywords are the most important pillar of SEO, Content writing, or online presence.
How can you get keywords?
Finding SEO keywords is an important role. Every year, millions of people start their websites. But most of them shut down their websites for lack of content or guidance.
Established farms sometimes stop working on a particular project. However, they re-construct their ecosystem to find the best solutions and start working on it.
So, a question may arise here. What is the best way to get keywords?
Now, I will share my personal experience on it.
Recently, I met with a client who has started a travel agency. They told me to rank for the “Cheap Flight” keyword.
It is a super competitive Single-word keyword, and they asked me if website can rank for this. I said, yes. But we cannot start working on it from day one.
If we start step-by-step and work brilliantly. Still, it will take years to get a top 10 ranking in SERP.
So, we can target long-tail keywords of cheap flights. It means we can choose cheap flight ticket deals or any other similar keywords.
These long-tail keywords have low competition scores compared to cheap flights, and the chances of ranking are higher in minimum time.
So, if you are new to SEO or starting any new project long tail keywords help to increase your online presence and get organic traffic.
Best Tools to Find Keywords
You cannot find keywords without using a keyword planner.
The reason, there are a lot of secondary or similar keywords. However, it is impossible to find all associated keywords. Here keyword tools play their role.
You need to enter your keywords, and the tool will suggest all similar keywords with their volume and competitive scores.
Google Keyword Planner, Ahrefs, SEMrush, and Ubersuggest are among the top tools used by SEO professionals.
Types of Keywords
All keywords are not equal for example if you target single-word keywords & 4 word keywords. You will get results for 4-word keywords earlier than single words.
There are lots of matters that impact it, and you should know about them –
So, keywords are three types. Below, we have mentioned the –
- Short-Tail Keywords: Short-tail keywords, it seems, are from its name. It is a short phrase like “cheap flights” or “hotels.” These keywords are super competitive with large volumes. But it takes time and lots of effort to rank higher. So, before starting to work on such types of keywords, you should find their secondary keywords.
- Long-Tail Keywords: Long-tail keywords are long forms of short-tail keywords with additional words. Some examples of long-tail keywords are “affordable flights to Europe” or “luxury hotels in Paris.” Long tail keywords have less volume compared to the competition.
- LSI Keywords: Latent Semantic Indexing (LSI) keywords are used when you search for your query, and the search engine suggests related phrases that give context to your main keyword. For example, if you are searching keywords like “travel deals.” LSI keywords will be “discount flights” or “cheap vacation packages.”
How to Use Keywords Effectively
Keyword Research: This is the fundament of any keyword. You must use tools like Google Keyword Planner, SEMrush, Ahrefs, or other tools to find relevant keywords for your content.
Placement: Include keywords in the content of your website’s content. Write useful headings, Meta descriptions, and URLs. It means everything should be clean and reflect your topic.
Avoid Overuse: Many people do keyword stuffing, So, don’t practice it otherwise you may cost more. So, use keywords naturally to keep your content readable and engaging. You can use secondary keywords to make your content alive and avoid repeating the same words.
Conclusion
Keywords are the backbone of Holistic SEO. It is true and proved on every occasion. Choosing the right keywords will boost your business. When you choose the right keyword, it will help your website rank higher in SERP. It means your website will get more traffic.