Do you purchase any item without knowing its reviews and feedback? We do not think you do. Due to the advancement of SEO, people check online reviews and feedback before buying any item or product. The same for contractor service providers. So, being found online on Google is important, and here SEO for contractors role start.
Talk about me: I hired one local contractor for my home back in 2023 after doing lots of online research. First of all, I went to Google and searched for contractors near me.
There were so many results, and I shot some of them and started reading their reviews. It was a matter of my home and hard-earned money. I was wondering how I could trust someone so easily, so I did whatever I thought was good for my home.
After many discussions, we finally found a local company to complete our home, and they did a fantastic job. We got what we were looking for. We are choosy, and they delivered as we expected.
Therefore, it is clear that SEO (Search Engine Optimization) is no longer optional for contractors. It’s an important marketing strategy to make your place in the modern era.
So, let’s explore how you can rank or earn a higher position on Google and get clients faster than your competitors can say “bid submitted.”
Table of contents
Why SEO Matters for Contractors
Let’s understand what importance of SEO for contractors is –
If a client faces issues in the shower or tap, he will definitely search “best plumbers near me” for once, or if his roof is not up to the standard, he will search “roof repair services near me.”
Now, if your business is not showing on the search engines. You will not get to those customers. It means potentiality you are missing those customers, and someone listed over search engines is far ahead of you.
So, why do you fall behind?
Choose SEO and show up on the first page to get those valuable leads. Search Engine Optimization increases your website visibility and ensures finding online customers who actively want to fix their roof, tap, or any other services.
With the right strategy, SEO can:
- Increase organic traffic to your website.
- Boost credibility with potential clients.
- Increase your sales growth.
1. Nail Your Keywords (Pun Intended)
Keywords are like the bridge on the sea for Search Engine Optimization.
It is also true that keywords are a medium to reach customers for business. Imagine a search engine without keywords. Hard!
So, you must choose your keyword phrase carefully because it really matters a lot to your business.
Steps to Identify Keywords:
- There are several keyword analysis tools, including Google Keyword Planner, Ahrefs, Semrush, Moz, and Ubersuggest. These are all tools used by people across the globe for keyword analysis.
- You can work on location-based terms. For example, a plumber in New York City. It is a little easy compared to generic keywords in SEO.
- You can also include niche services, such as “custom deck builder” or “eco-friendly insulation.”
Pro Tip: Avoid stuffing your website with keywords like an overfilled toolbox. Instead, integrate them naturally into your content.
2. Create a Contractor-Friendly Website
People love to see relevant things on the website. So, you should inform your user via a website that, yes, you are core from the contractor’s field.
Do not post anything that looks suspicious or different from your category. Always remember that your website should contain good and related content and graphics. Make sure the website loads at the minimum time to avoid any lag for your customers.
The Key Features to Include:
- Make it Mobile friendly: Today, mobile phones are normal for auditions. So, you have to keep mobile visitors in your mind while building a website. As per updated data, more than 50% of traffic is on mobile devices.
- The website should be Faster: If you read this article on a loading website, would you read it? Absolutely not. People do not like to visit slow websites.
- Visible Calls to Action (CTAs) Button: You should use CTA buttons like “Get a Free Quote” or “Call us” and others to make your intention clear. It also shows website owners want to get in touch with customers without wasting time.
- Keep the Portfolio Section on the website: People love to see your works, and it builds trust in you. When people see your completed projects on your website, they are co-related with themselves.
3. Harness the Power of Local SEO
As a contractor, you look for local clients. Because they are potential customers to you and also increase your website revenue.
So, you should focus your efforts on Local SEO to dominate well-known local search results.
Best Tips for Local SEO:
- You should create a Google My Business account and also optimize it to show higher in the business profiles.
- Ask your customers to post their feedback on the Google My Business profile. It also helps other customers to reach your business.
- You should add NAP (Name, Address, Phone number) across multiple business directories.
- For quick results, you can work on location-based pages (e.g., “Roofing Services in New York City”).
4. Blog Like a Pro
Many people think that blogs are boring or to influence. But you are wrong.
It is not like that, the blog is a secret weapon of SEO, like Jarvis of Tony Stark.
You can mention a lot of things over there and attract a bunch of visitors. It might be possible that most of them were not interested in your service at that time, but if they are impressed with your blog, They will surely contact you for your services.
You can write about topics your audience wants to know, like:
- “How to Choose the Best Paint for Your Home Exterior.”
- “5 Signs Your Roof Needs Immediate Repair.”
- “What to Expect During a Bathroom Renovation.”
Blogging positions you as an industry expert while targeting keywords potential clients are searching for.
Pro Tip: End each blog with a call to action, like “Contact us today for a free consultation!”
5. Social Media Promotion (Yes, Really)
Many business owners say that Social media optimization is time-wasting. It might be possible that their experience with social media is not good or that they do not have a plan to get results.
Social media sites are an excellent medium to drive traffic and build trust. You can share your work, photos, testimonials of customers, and useful tips. Platforms like Instagram, Facebook, and LinkedIn work well for connecting with local audiences.
Pro Tips: You can post a meme about “how not to DIY your home repair” to get engagement and social media sharing.
6. Track Your Progress
Many businesses fail or do not achieve their goal because they have not measured or tracked business progress.
SEO means, in regular progress, it is not like set and forget strategy. You should check your website’s progress and find its performance.
For example, if you have a website and you set a number for next month. You will check it after one month, and you will analyze what you will do after that time. So, it is like you must be aware and alert at all times.
What are the best tools to use?
- Google has its own analytics tool named Google Analytics (it is used to track traffic and behavior of the website.).
- Famous third-party SEO project management tools like Ahrefs or SEMrush are used to monitor traffic and keywords. It is also used for backlinks.
- Google Search Console is a tool that checks website performance via Google Views.
Final Words: Build It, and They Will Come
SEO might seem like a lot to handle, but think of it as building a foundation for your business. With some strategic tweaks and consistent effort, you’ll see results that go beyond higher rankings—you’ll build trust, credibility, and a steady stream of clients.
Now it’s your turn: Ready to hammer your competition? Start with these tips, and soon enough, your phone will be ringing off the hook!