After December Google Spam update, many professionals in the SEO industry are now more focusing on natural backlinks ideas. Saying the Backlinks is the currency of SEO nation is correct. But creating toxic backlinks from spammy sites or irrelevant sources are not relevant any more in 2025 SEO.
I remember when we started SEO, it was easy to get backlinks from other websites (In the context of current time). But, having a quality backlink from the relevant website is tough.
It has multi-dimensional benefits to your website, and search engines like Google, Bing, and Yahoo consider that website good and rank higher among all.
Now, one question arises here, how do you score good and quality backlinks in ethical ways?
Let’s explore the best ways to create natural backlinks that search engines love! Here we will also discuss link building tips for 2025.
Table of contents
- What Are Natural Backlinks?
- Why Are Natural Backlinks Important?
- Top Ways to Get Natural Backlinks –
- 1. Create High-Quality Content
- 2. Guest Blogging (But Do It Right!)
- 3. Use HARO (Help a Reporter Out)
- 4. Leverage Social Media & Online Communities
- 5. Create Infographics and Shareable Content
- 6. Broken Link Building
- 7. Get Featured in Round-Up Posts
- 8. Collaborate with Influencers & Experts
- 9. Publish Original Research & Data
- 10. Offer Free Tools or Resources
- Final Thoughts
What Are Natural Backlinks?
A natural backlink means when you link your website to another website organically because you find it valuable. And you haven’t paid or spam to get backlinks known as Natural Backlinks. This comes under holistic SEO approach.
Let’s understand by an example –
Imagine you have a health-related website containing useful and quality content over any topic, and you find any health related website having same tone, you can suggest to add your add your inner page URL suiting the most as the anchor text.
By doing anchor text optimization, if users click on the anchor text, they will find an article or blog on the same topic they have clicked.
But, if you do not follow the relevant theme, it might be possible that the trust and creditability of your website goes down.
Why Are Natural Backlinks Important?
In today’s era, money is a necessity for humans. We cannot survive long without it. Same with backlinks.
If you are imagining a website ranking higher without backlinks, it is really a setback for you. It is unacceptable because backlinks give them a push to rank higher on the search engine results page. To give it more clarity, we have suggested a points bullet system to learn the importance of backlinks –
- It helps to Boost Your Position – Search engines know the value of natural links. We all keep saying, “Adopt natural process to live well”, same with the website. Having natural backlinks keeps your website one step ahead.
- Increase Website Traffic – Every business owner keeps traffic in their mind. The ultimate goal of any business is traffic. If traffic comes, it means the chances of conversation are higher, and the sales growth of your company keeps climbing. So, we need quality links to rank higher on the search engine result page.
- Build Authority of Your Website – Having more natural backlinks give strong authority. It is like knowing people in your neighborhood. If you are not invited or know your neighbors, you are least existing in them.
- Make it trustable – When you get natural backlinks, your website becomes trustworthy because admins of other websites do not give backlinks unless they are sure about you.
Top Ways to Get Natural Backlinks –
Now, let’s dive into the best methods to build quality backlinks through natural backlinks ideas!
1. Create High-Quality Content
We often read “Content is king,” and people understand its value. Your content marketing strategy must be unique and informative. Here’s how:
- Focus on writing real problems or truth in a constructive way.
- You should decorate your content with informative visuals and charts to keep its flow simple and easy.
- Do not spread rumors but facts only.
- Be a storyteller and show some sense of humor to engage your audience.
For example, some of you have read the Detailed SEO tutorial by Brian Dean from Backlinko. It is natural and attracted thousands of backlinks because of its depth and usefulness.
![Backlinks score of SEO tutorial by Brian Dean](https://seolinkworld.com/wp-content/uploads/2025/02/Backlinks-score-of-SEO-tutorial-by-Brian-Dean-1024x752.jpg)
2. Guest Blogging (But Do It Right!)
We have listen that Guest blogging websites is the best way to get natural links and boost your rank. But it is a half-truth. You must do Guest blogging for backlinks in the right way to get its benefits.
We have seen that many people do payment for guest blogging which is not ethical way to get natural backlinks. But, Google finds the violation of its rules. So, you must follow these rules before submitting for guest blogging.
- The niche of the website must be the same.
- Create value, non-promotional, and errorless content.
- Always find and link to relevant lines on your website to maintain its value.
- Pitch 3 guest posts to high-authority blogs this week.
For example, when a fitness blogger writes a guest post about nutrition tips, they can link it back to a diet plan article.
3. Use HARO (Help a Reporter Out)
Expert opinions does matter a lot. If you want natural backlinks from a journal website, choose a journalist’s website because it is a reliable source of information. By answering their queries, you can land high-quality backlinks.
- Sign up for those journal websites.
- Give them information that is short but valuable.
- If the admin selects your answer, your website will get featured there with a backlink!
If you have a skincare website and want to share information on how to avoid acne. Write your blog in short and send to concerning website to get published in a top beauty magazine with a backlink.
4. Leverage Social Media & Online Communities
![Leverage Social Media & Online Communities](https://seolinkworld.com/wp-content/uploads/2025/02/Leverage-Social-Media-Online-Communities.jpg)
In the race for search engine traffic, people forget social media. But, do not follow you.
Social media websites have tonnes of traffic. You can utilize it for your website. For example, if you are promoting a gym, then Facebook and Instagram are the best social media channels to showcase it. People want to know about your facilities.
Whereas if you are running a skincare website, online communities like Reddit, Quora, and LinkedIn will make your profile visible and your website full of traffic.
So, it is true to say that social engagement has a tendency to increase the visibility of the website to earn backlinks naturally. This is one of the best ways to earn backlinks.
- Write and share your valuable views on Reddit, Quora, and LinkedIn.
- Say active in Facebook Groups and forums to share the right information for your audition.
- Always give authentic and valuable insights into every question to link to your content.
5. Create Infographics and Shareable Content
If you have visuals in between your content, then it is highly Linkable Assets, and people love to share it.
Imagining, you are running a finance website and write good content but if you also add info graphic to your page, it will make your content alive.
We have observed this strategy with our blogs. Once we post two pieces of content, one with proper graphics and the other without it.
Our first post give good results whereas second blogs was poor. It means you can engage customers with graphics.
- Think and design an engaging graphic on related topics.
- You can submit your work on several infographic submission websites like visual.ly.
- You can approach any website owner or blogger who might find it useful.
6. Broken Link Building
It is a kind of natural link-building strategy to find broken links on competitor websites.
Let’s elaborate on this method –
You need to find broken links on other websites and inform them via email to replace that link with yours.
But, you should take care of its category and factors like domain authority, page authority, and spam score. Below, we have mentioned steps to get broken links –
- You can use many SEO tools like Ahrefs or Semrush to check websites containing broken links, and other SEO metrics.
- Contact them via email ID (s) or other link to tell them about the broken link.
- You can suggest a better alternative to your URL.
- Find 5 broken links on competitors’ sites today
7. Get Featured in Round-Up Posts
Creating weekly or monthly round up posts are fine way to get features in useful resources. Bloggers follow this SEO link-building techniques to get natural links from reliable websites. For example, if a marketing expert has published a case study on any particular topic, there is highly chance of getting featured in top round-up posts.
- Your first step will be finding bloggers who do round-ups in the same category.
- Show them your best content.
- Make sure something different or unique from others to make it stand out.
8. Collaborate with Influencers & Experts
It is one of the trending ways to get natural backlinks.
Imagine you have a healthcare website, and you want to get backlinks from influencers. It is one of the finest natural backlinks ideas.
You need to contact health influencers for their expert vision on any topic. There is a high chance you will get mentioned in return from them.
It is one of the finest ways to get natural backlinks. Below, we have mentioned three ways to do so –
- You can Interview an expert related to your field.
- Get a mention from them in return.
- You can feature your guest insights in articles.
9. Publish Original Research & Data
Reading an article with states and data seems like a story.
Yes, it is true that people do not like articles if they do not contain statistics or case studies. For example, if you are reading an article about the top ten airports in the USA, you will expect numbers and other data to be mentioned there.
As a reader, you would love to read fresh statistics and case studies on your topic. This will help in link earning.
- You can set up a survey or poll in your industry to get real data.
- Once you tailored your article and data, kindly publish your data in the detailed report.
- Contact journalists, specialists, or bloggers in your category to learn about your data.
10. Offer Free Tools or Resources
It is one of the most effective and easy to promote your website and get strong natural backlinks.
Offering free things never disappoints you to achieve your target. Nowadays, people struggle to get free tools or resources because most of them are paid.
When you offer free tools to your audience, it is like a saviour for them. So, when you give a tool, you are expecting natural backlinks to your website.
- You can create any plugin, calculator, SEO Tool, template, eBooks, or checklist.
- Promote them on Social media like Facebook, X (formerly known as Twitter), and Instagram that it is free of cost.
- Ask users to mention your link on their website for reference.
Final Thoughts
Creating natural backlinks takes time, but the effort pays off in higher rankings, more traffic, and greater credibility. Focus on value-driven content, genuine connections, and effective backlink outreach methods to build links the right way. Start using these high-quality backlinks strategies today. And watch your website’s authority grow with natural backlinks ideas!
Do you have a favorite backlink-building strategy? Share your thoughts in the comments!
FAQs
Frequently Asked Questions
Toxic backlinks don’t really add anything towards SEO. For instance, backlinks from spam websites penalize websites or even websites without any organic traffic. It can really damage your SEO by providing a low-quality signal to search engine algorithms.
Creating backlinks from low-quality content or irrelevant sources, buying backlinks, and ignoring link relevance and content. These are some of the top mistakes that you should avoid when creating natural backlinks.
To recover from the backlink penalty, first identify the exact issues. Check the manual action section of the Google search console. Use premium SEO tools like SEMrush and ahrefs to identify spammy backlinks. Also, use the Google Disavow Tool to ignore these backlinks.
Determining high-quality backlinks involves many factors, such as relevant topics, content quality and ranking, domain authority, and organic traffic. Also, check whether backlinks do follow or not follow.
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