If we say find a multi-nation or medium-sized business without an online or digital presence. What will be your answer? Get ahead with a solid understanding of the digital marketing life cycle. Improve your online presence and connect with your audience.
It might be possible that you will not find any business with an online presence.
However, it is not so easy to conquer the digital world effortlessly. Because there are many problems and competition. So, you must do your homework to get a better online presence.
Let it understand by an example: Max has a business, and it does well and now he wants to do his business online. It is not
The secret lies in understanding the digital marketing life cycle. Let’s break it down step by step, and don’t worry. We’ll keep it simple (and maybe have a little fun)!
Table of contents
Life Cycle of Digital Marketing –
1. Research and Planning
Doing research and planning makes your path clear, and you know exactly what you want to do. You can relate it like if you are expertise in any domain, then your head is clear on what will be your next move. Isn’t?
If someone has a local coffee shop and they find that most of the customers are young working class. They used their mind that most of them have social media accounts, which means running Meta ads can increase our sales growth. Because, when local young residents will see my ads, they will surely come for coffee.
Many people think that Digital marketing is all about winging. Everything starts with research and planning; it is the same when you try to bake a cake without knowing the ingredients. Sounds like the worst cake. So, you can understand if you do not know fundamental things, then you have to do your homework because to do research, you must have reasonable knowledge. Below, we have mentioned some points you need to understand –
- Target Audience: You will not get the expected sales growth if you do not have your target audience. It is important whom you are talking about? You must understand the age group of your audience, their interests, and their requirements. For example, if you’re selling hiking gear, your target audition will be outdoor enthusiasts.
- Competitor Analysis: You must take care of your competitors and what they are doing. What they are offering to their customer? How convincible do they represent themselves in front of auditions? What are pain points, and what are the pick points for them?
- Platform Selection: You want to go to New York City and catch a flight to Los Angeles. It means you do not know your targeted platform. It is not necessary that Google ads will work in the same for saloons and booking shoes. So, you must have an idea of what platform could be the best for you. If you are doing Business to Business, then LinkedIn is the finest place for you. Same if you want to target a young audience. TikTok and Instagram are relevant to you.
2. Creating Engaging Content
You have seen when any sales agent pitches you, then they seem active and full of energy. Their lines are friendly, catchy, and sensible. This is the digital era; if you do not have engaging content, your competitor might steal your customers, and this is the nature of business. If you cannot explain or serve your customers better, then they will move to the next business. So, you must make your content interesting! It must be engaging, valuable, and relevant to your audience.
If the same coffee shop creates a blog on the topic “5 Morning Habits for Productive Workdays” and also adds a video of it, then it will make a strong impression on the audience.
- Blog Posts: You can post some helpful tips related to your blogs to get the attention of other customers who are not directly connected with your product. For example, if you are selling beauty products, now you can write about pollution, its causes and disadvantages and how you can keep yourself safe.
- Videos: Video is another method of content. It is one of the finest methods in the current decade. People love to watch videos on YouTube and other streaming platform. You can create short, snappy clips to educate your learner in minimum time to get views in millions. It could be another mode of income if you monetize your videos.
- Infographics: Watching pic with promotional quotes is like an old pattern, and the audience does not like it for now. You must be informative from a marketing perspective; you cannot always shout like we are selling this. You have to create your core audience group by educating them. Today, audience want to know about products from ingredients to price everything, and infographic is the perfect for conveying data in a fun, visual way.
3. Implementation and Distribution
Implementation is one of the important processes of the Digital Marketing Life Cycle. Once you have done 5 market research and chosen your way of content posting, it’s time to publish your content.
Many people think that posting is one thing, but if you are posting and tracking your content, then you need proper knowledge. Imagine you are selling shoes and reaching an electronic gadget customer. Then, it has the minimum chance the customer will visit you.
- Email Marketing: Email marketing is the right thing, but if you are doing it in the proper manner, like building a list and sending newsletters with your running best deals or blog/article. This trick will really work for you. You will see significant growth in your audience because you are covering them.
- Social Media Sharing: You have seen many of your friends and family members share reels or articles to learn more about it. It happens very often. So, you can create your posts and upload them on social media sites where the audience is active on a daily basis.
- These social media channels have traffic in millions and are relevant places to get your type of audience.
- Paid Ads: Paid ads are the quickest way to get traffic to your post or website. There are many platforms like Google, Bing, Facebook, Instagram, Pinterest, X (formerly known as Twitter), LinkedIn, and others that are the best ways you can boost your content.
4. Monitoring and Measuring
If the coffee shop has a significant increase in traffic to its website after its Instagram campaign and after watching videos, but conversion is below the industry, it might be surprising for them to see what is happening and why we are unable to touch that foot.
So, there is something you have to watch. Once your campaigns are live, you must keep them monitored; do not relax and enjoy your popcorn.
You should keep monitoring the growth and follow the process to get the best from them. When you see the flow chart and user behavior, you might find the pain points of the audience. This is a magic point for you when you know what exactly will work for you and what you should not practice.
- Analytics: Google has its own analytics tool known as Google Analytics; it keeps all the data on your website, such as how many people have visited, their countries, states, devices, browsers, genders, and everything. On behalf of these data, you can analyze your audience and improve your campaign.
- Social Media Metrics: Almost every social media site has its own analytic tool that keeps track of likes, shares, and comments on your posts. Even you can track how many people have viewed your post. On behalf of these data, you can decide which posts have good reach and what time you should post.
- ROI: ROI means return on investment, which is the main focus of any business. If you are unable to convert leads into sales, then you cannot survive alone. So, you must work on your ROI if you are unable to convert your leads into sales.
5. Optimization
After checking their Coffee shop website analytics, the owner realizes their blog posts do better when they add video content with them. It means we can get more new plus old visitors if we keep following this strategy.
Many people think that a campaign is live, which means everything is done, and focus on collecting money. This is not how it works. It might be possible that the current status of your campaign will work for the next one to two months only. Later, you have to make significant changes to put your competitor down. Remember, any mode of marketing doesn’t end after one campaign. It is a loop or cycle itself! Although optimization is the last stage, do not take it for granted; you must optimize your campaign to keep yourself above all.
- A/B Testing: You must do A/B testing to know which campaign is working better. It will give you a broader idea about ad performance.
- Content Refreshing: Sharing blogs means keeping them updated; you must modify older blog posts to give new insights. Do not think blog posting is one-time work; you have to post it so work is done for the rest of your life.
- Re-targeting: Re-targeting is another strategy to get the old audience to visit your website again. For you have run ads and used them to re-engage users who visited your website earlier but have not bought anything.
Conclusion: Digital Marketing is a Never-Ending Cycle
It is sure that the world of digital marketing is moving in circles like you cannot stop improving yourself. It is not a one-time deal but a continuous process of planning, creating, sharing, measuring, and optimizing. Whenever you have a chance, you must go through the cycle to keep yourself better and effective!
It will not always give you positive results, but executing these steps keeps you a step ahead of your competitors. Now, you’ve got the recipe, and it’s time to enjoy the results!
FAQs
It is a process having five key stages: research and planning, content creation, implementation and distribution, monitoring and measuring, and optimization to create, manage, and refine digital marketing strategies.
It helps to understand the audience and competitors and choose the right platforms.
Make your content engaging, relevant, valuable, and relevant to the audience’s needs or interests.
You have to review your strategy regularly, especially after each campaign. It allows for improvements and ensures a relevant, constantly evolving digital landscape.
When we compare two versions of an ad, email, or landing page to choose the best from them, it is called A/B Testing. It helps to optimize and choose the best marketing campaign.
Results from digital marketing vary and depend on the strategy, platform, and audience.