In everyday SEO, you have seen Spam Score things. A spam score is a measuring tool offered by Moz to calculate how trustworthy a website is. There is no official statement from Google about Spam scores, and if a website has a high spam score. It does not mean you should not use this website. It is a sign that you must do some investigations before submitting or requesting the link for your website.
Let it understand by an example, if there is a website whose spam score is more than 50, it does not mean you should avoid it. Or Google has penalized it. It can be possible that the website has links from another website whose spam score is high. In such conditions, you have to do some research about the website before asking for a backlink. Check the niche, reputation, off-page backlink-making method, and many more. Do they have actual information on their website? So, these are points you should take care of, and you can use several SEO tools to find out.
Table of contents
How to Check Spam Score of Websites?
If you want to check the spam score of the website. Simply, go to Link Explorer of Moz and enter the website URL in the search box showing there. You will get a report of the site with Domain authority, Page authority, Linking domain, Spam Score, and spam score breakdown.
What are the factors of deciding Spam Score?
Based on analyzing data, these 27 metrics of MOZ calculate the Spam score of a website. We have mentioned them below. Please check
- There could be minimum pages of websites in the search engine which are not allowed to crawl.
- Top-level domain-related spam domains end with a different extension.
- Many spam website use subdomain and root domain names the same.
- If Numeric has been used in the Domain name, there are chances of spammy sites.
- Most spam sites do not use Google Font API Present
- You will not find Google Tag Manager code on Spam websites.
- No Double-click Tag on the website
- There is the wrong Phone Number on the website
- Real websites Links to LinkedIn. But Spammy is not.
- There is no Email Address or incorrect email IDs.
- The website does not open to Defaults HTTPS or does not redirect to HTTPS
- If the website has Used Meta Keywords in access.
- If a website has the minimum number of visitors.
- No Rel Canonical tag on the website.
- If a website has a very long or short Title length.
- If the website uses a very long or short Length of Meta Description tag.
- very long or short Length of Meta Keywords
- If there is no favicon or Browser Icon
- Spam website does not use Facebook Pixel
- A very low or extremely high Number of External backlinks
- Abnormally high or low unique Number of Referring Domains
- Abnormal Ratio of External Links to Content of the Site
- Randomly use Vowels/Consonants in the name of the domain
- Domain names use Hyphens.
- The length of the domain name is very short or long.
- The possibility of using Poison Words is higher on spammy sites.
- To increase the CPC of spam sites, they use eye-catching or specific words such as Anchor Text.
There are three categories divided in the Spam Score section. We have mentioned below –
If a website has a spam score from 0 to 30%
If any website has a spam score between zero to 30, the website is considered a low spam score site. It means you can trust on site, and if you want to get quality backlinks from there, you can get it.
If a website has a spam score from 31 to 60%
If any website falls in the 31 to 60% scale, it is considered a medium spam score website. And you must research its backlinks and content authentication. Still reasonable to get backlinks. But it will increase your site spam score too. So, the choice is yours and take it carefully.
If a website has a spam score from 61 to 100%
If any website has a spam score between 61 to 100%. Link Explorer (Moz) considered it to be high. And you can decide whether to take backlinks from the website or not. If you want to take links do not do blindly. Take your time, do some research, and dig some information. Find out its backlinks (you can use SEO tools to get the backlink information). Check the domain age, authority, and several parameters before submission. It might be possible that if you have linked your website to these high spam score sites. Your automatic spam score will increase because every website passes the value to its linked site.
So, before submitting, you can use Link Explorer powered by MOZ to check the spam score of the website. It will help you to keep your website safe and spam free.
Frequently Asked Questions
The spam score is a proprietary metric. It tells the spam level of a site based on its value from zero to 100%.
No, a Spam score is not an idea of Google. It is properties of Link Explore powered by Moz.
There are 27 metrics for calculating spam scores.
If your website has a high spam score, read the chart and audit your website. You will find the solution for your website.